INSIGHTS CALLS:
Explore real careers – and talk to the people doing them
Want to know what different careers actually involve?
These insight calls let you speak directly with people doing the job.
Ask your own questions, hear the real story, and work out if a role is for you.
What is an ‘insight call’?
A short online session (30 mins) where you can:
Hear from someone currently working in the job
Find out what they really do day to day
Ask your own questions about routes in, pay, progression and lifestyle
Decide if it's worth exploring the role further: a clear "no" is just as useful as a "yes"
The benefits to you
Save time on wrong paths: Quickly rule out roles that sound good on paper but don't match what you're actually looking for.
Get practical, honest advice: Learn what helped them get into the role, what they'd do differently, and what employers really look for in new starters
Make informed decisions about next steps: Use what you hear to choose subjects, apprenticeships, college or uni courses that actually fit.
What to do next:
Scan the job roles below
Read the full profiles of any that you find interesting
Sign up for insight calls
Join, listen and ask questions
Decide your next step
Save time on wrong paths
Quickly rule out roles that sound good on paper but don't match what you're actually looking for.
Discover roles you wouldn't encounter otherwise
Hear about careers that don't typically come up in standard career advice.
Make informed decisions about next steps
Use what you hear to choose subjects, apprenticeships, college or uni courses that actually fit.
Get practical, honest advice
Learn what helped them get into the role, what they'd do differently, and what employers really look for in new starters.
“What Does A Typical Day Look Like?”
Where she works:
Mostly desk-based during research and reporting, with occasional events involving project teams and the public.
What she does:
“Report writing, stakeholder mapping, speaking to newspapers and venues, then consultation events with communities.”
“It changes every day because we manage different clients… sometimes it’s quiet, then everything happens at once.”
Breaking that down more specifically:
Research and identify local groups, councillors, and residents connected to a project
Write reports summarising what communities think or care about
Liaise with clients, media, and event venues
Help design public events so local people can give feedback
Collect feedback data
Write final reports for clients
Create digital content (email campaigns, LinkedIn posts) to support events or campaigns
The Summary
Every sector needs PR professionals to manage their reputation and communicate effectively with the public.
So if you enjoy writing and talking to people, care about how messages land with different audiences, and want to help shape how organisations are seen by the world, then public relations gives you the chance to turn your abilities into a well-paid and satisfying career.
Want to find out more?
Join the webinar where you can hear more from Cara and ask questions to find out if this is a good career option for you
Attend the event in Aberdeen in January to meet employers who will tell you the routes you can take to get this role, and what they’re looking for